Some Key Statistics for Bedtime Reading

We all know that social media platforms play a role in the every day lives of a huge percentage of the population. According to OFCOM in their latest report – 72% of UK adult and 93% of teens and young adult (16 – 24 year olds) internet users have at least one social profile that they regularly interact with. Over half (54%) of the UK now own at least one internet enabled tablet, which is an increase of ten percent since last year so these figures can only increase.

Here are a few points from the latest report:

  • Facebook unsurprisingly is still the most popular social platform with the highest frequency use, a fifth of Facebook users claim to go on the site more than ten times a day.
  • Aside from re-tweeting, ‘news’ is the topic that people are most likely to tweet about, with a third (33%) doing this. This is followed by complaints or frustrations, with almost a quarter (24%) tweeting in this way. So if you’re using Twitter for your business, make sure your tweeting news pieces your audience will be interested in, and keep an eye out for anyone complaining. If you do have a complaint – try dealing with it in the same way Alfa Romea did – if possible.
  • Adults are now using newer online methods of communication to keep in touch with one another, the most popular being social media with 62%, followed closely by Instant messaging (57%).
  • Facebook (30%), YouTube (27%) and Instagram (17%) were the most used social platforms for 12 – 15 year olds – Twitter’s not on the radar for this age group.
  • Almost a fifth of adults say they are ‘hooked’ on social media. Overall, one in five online adults (22%) indicated a rating of between 7 and 10 on a 10-point scale (where 1 equated to “I’m not at all hooked on social media” up to 10 “I’m completely hooked on social media”).
  • Emailing is the most popular form of communications undertaken on a smartphone (81% of users). If your business is using email marketing for communication, make sure that the email’s that are being sent are responsive and are displayed correctly on mobile devices. Use a site such as Litmus.com for testing your campaigns, as well as testing on all devices – test on all software platforms as well, what might look good on Gmail, could be unreadable in Office 2010.
  • Smartphones have become the most widely owned internet-enabled devices, alongside laptops. In Q1 2015 smartphones were present in two-thirds of households (66%), on a par with laptops at 65%. If your business has a website – make sure it adapts to all devices (mobile responsive). There’s nothing worse than wearing out the “pinch and zoom” action on your mobile trying to scroll round a site that’s displaying as it would on a laptop/desktop device.
  • UK digital advertising rose by 15% to £7.2bn in 2014 and accounted for 39% of estimated UK advertising expenditure. Key drivers of this growth were increases in mobile advertising, broadcaster VoD advertising and national and regional digital print advertising. If your advertising campaigns are published in print and online – make sure your branding is consistent and drive footfall to your offline premises and online to your website. Speak to local advertising sale executive to get the best campaign for your business.
Want more? Read the full report from Ofcom.